Generative Engine Optimization / Milano
The few.
Not the pyramid.
A GEO agency from Milan. We make brands the answer ChatGPT, Gemini, Perplexity and Google AI cite by name. Senior operators only.
0%
AI mentions, typical uplift
4 / 12
Priority slots, Q3 2026
20+
Years of senior search work
The shift
Search is rewriting itself. Your brand has to be inside the answer.
Half of buyer research now happens inside ChatGPT, Gemini, Perplexity and Google AI Overviews. The link is no longer the destination. The named answer is. Classic SEO still matters, digital PR matters more than ever, but neither is enough on its own. GEO, Generative Engine Optimization, is how the three become one system that puts your brand in the sentence, not on page two.
If the model does not know your name, your buyer will not either.
The Orion model
GEO at the core. SEO and digital PR feeding it. A senior band running it.
GEO is our centre of gravity. Underneath it, the SEO the crawlers still reward and the digital PR the models cite as authority. One narrative, three surfaces, one dashboard. The team that defined Italian SEO now runs it for the generative era, with a proprietary audit and monitoring stack no traditional agency has built.
GEO
Be the named answer in ChatGPT, Gemini, Perplexity and Google AI.
SEO
The technical, content and entity foundation the models read first.
Digital PR
Authority signals in the outlets, corpora and datasets the LLMs trust.
The comparison
Old search playbook vs the GEO-led system.
Legacy SEO agency
Optimizing for a search era that is ending.
Orion Primis
GEO, SEO and Digital PR as one engine.
Where you appear
Page two of a shrinking SERP
→Inside the AI answer, cited by name
What is optimized
Keywords and backlinks
→Entities, prompts, citations, authority
The channels
SEO or PR, run in silos
→GEO, SEO and Digital PR as one system
The proof
Rankings on a keyword report
→Mentions in ChatGPT, Gemini, Perplexity, Google AI
The team
Analysts on a checklist
→Senior operators plus a proprietary GEO stack
The horizon
Six months to a traffic bump
→Weeks to the first citation, compounding after
One narrative. Three surfaces. Cited by the models that now answer for you.
What we do
GEO at the core. SEO and Digital PR around it.
One system for the new search era, and the sharper adjacent practices our senior team runs alongside it.
01
→GEO. Generative Engine Optimization.
Our core practice. We make your brand the answer ChatGPT, Gemini, Perplexity and Google AI cite by name, with a proprietary audit, prompt-map and monitoring stack no traditional agency has built.
02
→SEO. The foundation the models read first.
Technical, content and entity SEO run by the operators who defined the discipline in Italy. The layer that still decides what the crawlers, and the LLMs behind them, believe about you.
03
→Digital PR. Authority the LLMs trust.
Placements, mentions and datasets in the outlets and corpora generative engines actually cite. Reputation built for humans and for models, on the same brief.
04
→AI & Transformation
We make AI part of how your business runs, not a pilot that dies in a slide. Designed by an AI-native firm.
05
→Intelligence
Market studies, commercial due diligence and competitive intelligence at the speed only a senior team with AI can deliver.
06
→Growth & Commercial
Where your revenue leaks, and how to fix it. Run by operators who have scaled companies, not advised from a distance.
0%
Uplift in AI mentions after a GEO program, typical
0wk
To the first citation in a generative engine
0in 1
GEO, SEO and Digital PR run as one system
0%
Senior operators on every engagement
Figures reflect the Orion model. Client results published as engagements complete.
The few
Operators, not a pyramid.
Orion Primis is a deliberately small band. Our founder spent fifteen years building, scaling and selling companies in Italy, bringing best-in-class digital capability to over three hundred firms. The senior team left the biggest names in consulting to join him, because they believe the same thing: AI has made a better model possible.
Where we came from
The pyramid had a hundred-year run.
It's over. Let's talk about your next decision.